Društvena uloga nakita i njegova prezentacija u mediju modne fotografije

master's thesis

• Title (english): Social roles of jewelry and its presentation in the medium of fashion photography
• Author: Nera Gržin
• Mentor: Katarina Nina Simončič (mentor)
• Committee member: Koraljka Kovač Dugandžić (predsjednik povjerenstva)
• Committee member: Katarina Nina Simončič (član povjerenstva)
• Committee member: Ivana Salopek Čubrić (član povjerenstva)
• Committee member: Josipa Štefanec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Textile Technology; (Department of Fashion Design); Zagreb
• Defense date and country: 2020-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Textile Technology; Textile and Clothing Design

Abstract

Rad se sastoji od znanstveno-istraživačkog (teorijskog) i eksperimentalnog dijela. U teorijskom dijelu istražuje se slojevita uloga nakita tijekom povijesti i njegov odnos spram ljudskog tijela, pri čemu će analiza obuhvaćati statusna ali i dekorativna obilježja. Cilj teorijskog dijela je ustvrditi uloge nakita, razvitak njegovog značenja za čovjeka i kako su se kroz njega ogledale društvene okolnosti. Kreativni dio rada temelji se na analizi procesa nastanka modne fotografije na temu nakita brenda Grubić design; od ideje, inspiracije, razrade teme u aktualnom vremenu, procesa izrade specifičnih materijala, scenografske i kostimografske gradnje vizuala, šminke, procesa samog fotografiranja, te naknadne obrade fotografija za tisak finalnog vizualnog proizvoda u formi modnog kataloga. Istraživanjem teorijskog značaja nakita prilikom kreativne gradnje vizualnog proizvoda postigao se njegov puni potencijal. U kreativnome radu bilo je moguće stvoriti kvalitetan sadržaj jer je potkrijepljen teorijskom građom i usvojenim znanjem o nakitu, modnoj fotografiji i njihovoj povezanosti s društvom.

Abstract (english)

This paper consists of scientific (theoretical) and experimental research. The theoretical part explores multi-layered roles of jewellery throughout the history and its relation to the human body, where analysis includes status but also decorative features. Its main goal is to determine the function of jewellery, development of its meaning for humans and how it mirrored social circumstances. The experimental (creative) part is based on analysis of the fashion photography process that thematises the jewellery of Grubić design brand; from initial idea, inspiration, elaboration of topic at current times, specific materials production, scenography and costumes in visual construction, make-up, process of photography itself and photo post-processing for final visual product print - fashion catalog. With the theoretical exploration of jewellery meanings it was possible to achieve full potential within the creative construction of visual product. While working creatively it was possible to make quality content due to the theoretical basis and acquired knowledge of jewellery, fashion photography and their interconnection with society.

• Keywords: nakit; tijelo; društvo; modna fotografija; Grubić design
• Keywords (english): jewellery; body; society; fashion photography; Grubić design
• Language: croatian
• URN:NBN: urn:nbn:hr:201:609184
• Study programme: Title: Textile and Fashion Design; specializations in: Fashion Design, Textile Design, Costume Design, Fashion Theory and Culture; Course: Textile Design; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna (magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-08 12:21:54