Moda 70-tih godina kao inspiracija za modni izričaj

undergraduate thesis

• Title (english): FASHION OF THE SEVENTIES AS INSPIRATION FOR FASHION EXPRESSION
• Author: Sofija Curiš
• Mentor: Paulina Jazvić (mentor)
• Committee member: Helena Schultheis Edgeler (predsjednik povjerenstva)
• Committee member: Paulina Jazvić (član povjerenstva)
• Committee member: Renata Hrženjak (član povjerenstva)
• Committee member: Andrea Pavetić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Textile Technology; (Department of Fashion Design); Zagreb
• Defense date and country: 2020-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Textile Technology; Textile and Clothing Design

Abstract

Tema ovog završnog rada je moda sedamdesetih godina kao poticaj u kreiranju odjeće i
vraćanje u prošlost, u „lude sedamdesete“ i njeno šarenilo i raznovrsnost modnih trendova
(hippy, punk, rock, disco) koji su opstajali na sceni, ne potiskujući jedan drugog. Bilo je to
vrijeme koje je otvaralo mogućnost da po prvi puta čovjek svojim stilom oblačenja može
iskazati svoju osobnost, svoju unutarnju stvarnost i osjećajnost. Vrijeme koje je imalo toliku
slobodu izbora da nikoga nije sputavalo. Sedamdeste su označavale slobodu u svakom smislu
i želju ljudi da se istaknu u masi. Stvara se potrošački mentalitet koje se širi sve većom
upotrebom reklama. Najznačajniiji modni dizajneri sedamdesetih bili su japanac Kenzo
Takada i francuskinja Sonia Rykiel, slijede ih i mogi drugi. Kroz ilustracije ću pokazati svoje
osobno viđenje sedamdesetih i njenu raznovrsnost kod stvaranja osobnog stila koji posebno u
tom desetljeću dolazi do izražaja.

Abstract (english)

The subject of this final work is the fashion of the seventies as an inspiration in dressing up
and returning to the past, in the "crazy seventies" and its colorful and varied fashion trends
(hippy, punk, rock, disco) that survived the scene, not suppressing each other. It was the time
that opened the possibility for the first time the people with there style of dress can express
personality, inner reality, and sensuality. The time that had so much freedom of choice that no
one had spied. Seventies meant freedom in every sense and the desire of people to emphasize
the masses. There is a consumer mentality that is spreading through the growing use of
advertising. The most significant fashion designers of the 1970s were Japanese Kenzo Takada
and French Sonia Rykiel, following them and others. Through illustrations I will show my
personal view of the seventies and its diversity in the creation of a personal style that
manifests itself especially in that decade.

• Keywords: moda; sedamdesete; trendovi; stil
• Keywords (english): fashion; seventies; trends; style
• Language: croatian
• URN:NBN: urn:nbn:hr:201:859148
• Study programme: Title: Textile and Fashion Design; specializations in: Fashion Design, Textile Design; Course: Fashion Design; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tekstilnog i modnog dizajna (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tekstilnog i modnog dizajna)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-08 11:17:24