Performativnost i suvremena moda

master's thesis

• Title (english): Performance and contemporary fashion
• Author: Izabela Kečan
• Mentor: Žarko Paić (mentor)
• Committee member: Tonči Valentić (predsjednik povjerenstva)
• Committee member: Žarko Paić (član povjerenstva)
• Committee member: Martinia Ira Glogar (član povjerenstva)
• Committee member: Katarina Nina Simončič (član povjerenstva)
• Granter: University of Zagreb; Faculty of Textile Technology; (Department of Fashion Design); Zagreb
• Defense date and country: 2020-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Textile Technology; Textile and Clothing Design

Abstract

Svrha ovog diplomskog rada jest istražiti fenomen suvremene mode. Koncept suvremene mode zasniva se na elementima performativne umjetnosti, te kroz njena obilježja utječe na razna polja djelovanja na kraju 20. i tijekom 21. stoljeća. Suvremena je moda određena prelaskom u stanje fluidnih identiteta, a modna revija postaje istovjetna umjetničkom performansu. Najznačajniji modni događaji od 1990-ih do danas pokazuju kako se modni dizajn ne može više razmatrati bez interakcije s medijskom prezentacijom novih životnih stilova. Na temelju analize najnovije literature o ovom problemu, posebice knjige Caroline Evans, Fashion at the Edge, istraživanje će se usmjeriti pokušaju određenja temeljnih odrednica performativnosti danas u suvremenoj modi.
Performativnost mode je tema koja bi mogla obuhvatiti cijeli niz najrazličitijih nespojivih pojava unutar ideoloških pogleda. Transformacija mode i izvođenja modnih revija nakon 90-ih godina 20.stoljeća poprimaju eksperimentalni oblik izvedbe vođen željom za šokom i provokacijom, i dok pojam raspršenog spektakla oblikuje nove društvene vrijednosti, započinje postmoderna moda koja se odnosi na vanjsku stvarnost te se referira na samu sebe. Moda i modne revije postaju stvarnije od same stvarnosti te simulakrum korespondira s novim dobom, koju nazivamo suvremena umjetnost.

Abstract (english)

The purpose of this thesis is to explore the phenomenon in a modern fashion. The concept of contemporary fashion is based on elements of performative art, through its feature appropriate to the arrival of the new century, influencing various fields.Contemporary fashion is determined by the transition to a state of fluid identities, the fashion shows becomes a lot of alike artistic performance. The most significant fashion events of the 1990s to this date, show that fashion design can no longer be considered without interaction with the media presentation of new lifestyles. Based on an analysis of the latest literature on this problem, Caroline Evans book Fashion at the Edge, research will direct an attempt to determine the fundamental determinants of performativity in contemporary fashion today.
The performativity of fashion is a topic that could encompass a whole range of the most diverse incompatible phenomena within ideological views. The transformation of fashion and fashion shows after the 1990s took an experimental form led by a desire for shock and provocation, and while the notion of scattered spectacle shapes new social values, postmodern fashion begins that refers to external reality and refers to itself. Fashion and fashion shows are becoming more real than the same reality and the simulacrum corresponds to a new age, which we call contemporary art.

• Keywords: performans; modni dizajn; novi mediji; suvremena moda
• Keywords (english): performance; fashion design; new media; contemporary fashion
• Language: croatian
• URN:NBN: urn:nbn:hr:201:493065
• Study programme: Title: Textile and Fashion Design; specializations in: Fashion Design, Textile Design, Costume Design, Fashion Theory and Culture; Course: Fashion Theory and Culture; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna (magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-10-07 11:27:58