Projektiranje kolekcije odjeće za osoblje posebnih objekata

master's thesis

• Author: Irena Nenadić
• Mentor: Irena Šabarić (mentor)
• Committee member: Irena Šabarić (član povjerenstva)
• Committee member: Blaženka Brlobašić Šajatović (član povjerenstva)
• Committee member: Alica Grilec Kaurić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Textile Technology; (Department of Fashion Design); Zagreb
• Defense date and country: 2017-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Textile Technology; Textile and Clothing Design

Abstract

Tema ovog diplomskog rada je: Projektiranje kolekcije odjeće radnih uniformi za osoblje poslovnih objekata. U početku ovog diplomskog rada, istražuje se što zapravo uniforma jest i za koja zanimanja je ona bitna te kakvu ulogu ona igra u pojedinom zanimanju. Vidjet će se da uniforma osim što je prikaz vizualnog identiteta, ima i jako važnu ulogu kada je riječ o uniformi kao zaštitnoj odjeći. U pojedinim poslovnim objektima kao što su restorani, uniforma ima zadaću prikaza vizualnog identiteta, ali i ulogu zaštitne odjeće, na primjer u kuhinji gdje ona štiti kuhare od eventualnih nezgoda kojima se mogu opeći tokom pripreme jela. Izgled radne uniforme može biti važan marketinški alat koji značajno doprinosi stvaranju pozitivne slike o pojedinom poslovnom objektu. Sve češće su vlasnici raznih ugostiteljskih objekata u potrazi za originalnim rješenjima kada se radi o odabiru radne uniforme za osoblje. Predstavljanje ljudima i javnosti prvim vizualnim dojmom je neophodno. Dobar dizajn uniforme može mnogo utjecati na ugled i prepoznatljivost objekta, a sve što privlači pažnju kupca u pozitivnom smislu je od velike koristi. Eksperimentalni dio nastao je prijavom na natječaj kojeg je za studente Tekstilno-tehnološkog fakulteta objavio restoran „Pelegrini“ koji se nalazi u Šibeniku. Iako je na kraju naručitelj odustao od cijelog projekta, što nije rijedak slučaj, odlučeno je prikazati idejna rješenja nastala kao rezultat natječaja u svrhu poboljšanja turističke ponude Hrvatske.

Abstract (english)

The theme of this graduate thesis is: Designing a clothing collection of working uniforms for staff of business venues. The beginning of this thesis is a research of the meaning of the uniform, which occupation it is important for and what role it has in individual occupations. Besides being a visual identity representation, the uniform serves as a visual identity, but also as protective clothing, e.g. in the kitchen where it protects chefs from eventual burning accidents during food preparation. The appearance of a working uniform can be an important marketing tool that contributes to making a positive image at a certain business venue. Lately owners of catering venues have been more often trying to find original solutions when choosing working uniforms for their staff. First visual impression for people and public is essential. A good uniform design can have a big influence on reputation and recognition of a venue, and everything that attracts a costumer's attention in a good way is very useful. The experimental part originated by entering a student competition published by the Faculty of Textile Technology for a „Pelegrini“ restaurant in Sibenik. Although the client gave up on the project in the end, which is not uncommon, working solutions have been used as a result of a competition serving as an improvement of Croatian tourist offer.

• Keywords: poslovni objekti; uniforma; vizualni identitet; ugostiteljski objekti; prepoznatljivost
• Keywords (english): business venues; uniform; visual identity; catering venues; recognition
• Language: croatian
• URN:NBN: urn:nbn:hr:201:613579
• Study programme: Title: Textile Technology and Engineering; specializations in: Clothing Engineering, Textile Design and Management, Industrial Textile Design, Industrial Clothing Design, Textile Chemistry, Materials and Ecology; Course: Industrial Clothing Design; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka tekstilne tehnologije i inženjerstva (magistar/magistra inženjer/inženjerka tekstilne tehnologije i inženjerstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-07-03 12:22:10