"Made in China" kopija ili uzorak

undergraduate thesis

• Author: Filip Vajda
• Mentor: Paulina Jazvić (mentor)
• Committee member: Koraljka Kovač Dugandžić (predsjednik povjerenstva)
• Committee member: Renata Hrženjak (član povjerenstva)
• Committee member: Paulina Jazvić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Textile Technology; Zagreb
• Defense date and country: 2019-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Textile Technology

Abstract

U radu je opisano više skretanja, no u jednom konačnom pravcu; Put svile kao
marketinški progled u kronologiji Kine te kao nužni kontrast, istraživanje o ponašanju kupaca
multi label trgovina prema internacionalnom tržištu. Uključujući kontrast, replika ili kopija
povijesti u smislu inspiracije danas te izvučena van prvotnog konteksta što nas dovodi i do
pitanja kiča - Nedostatak obrazovanja, ne samo u smislu vizualne kulture, već kroz statistike
koje nam otvaraju oči i spuštaju vilicu do poda. Ljepota je u očima promatrača, a pedeset
milijardi plastičnih boca koju tekstilna industrija prosipa za sobom, možemo ili ne
procesuirati. Sagledamo li i ovo sa statističke strane, bilo da se sastoji od slova ili grafike,
logotip je svjesnost o marki, a da li on može prerasti u taj isti kič - Da.

Abstract (english)

More than one turn is depicted in the text, but what they’ve got in common is that
they all move in one finite direction: The Silk Road as a marketing insight into the
chronology of China, as well as a necessary contrast; research on the subject of customer
conduct within multi-label companies towards an international market. Including the contrast
mentioned above, a replica or a copy of history being (re)used as inspiration is ultimately
derived outside of its primal context, today more than ever, which refers us to the question of
kitsch – the lack of education, not just within the sphere of the Arts, but throughout statistics
which slowly open our eyes and make our jaws drop. ‘Beauty is in the eye of the beholder’,
and we can choose for ourselves whether or not we are prepared to ignore the fifty million
plastic bottles which that same beauty leaves behind, assuming the form of textile industries.
Whilst scrutinizing the subject statistically: no matter if it contains lettering or graphics, a
logo represents consciousness about the brand. About whether that same logo can grow into
pap as well – it can.

• Keywords: Moda; industrija; tekstil; marketing; održivost; logo; kopija; kič
• Keywords (english): Fashion; industry; textile; marketing; sustainability; logo; copy; kitsch
• Language: croatian
• URN:NBN: urn:nbn:hr:201:042208
• Study programme: Title: Textile and Fashion Design; specializations in: Fashion Design, Textile Design; Course: Fashion Design; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tekstilnog i modnog dizajna (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka tekstilnog i modnog dizajna)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-31 14:01:52