Konceptualizacija i dizajn likova u vizualnim medijima

master's thesis

• Author: Antonia Klarić
• Mentor: Snježana Vego (mentor)
• Mentor: Ivana Bakal (pomoć pri izradi, neposredni voditelj)
• Committee member: Irena Šabarić (predsjednik povjerenstva)
• Committee member: Ivana Bakal (član povjerenstva)
• Committee member: Snježana Vego (član povjerenstva)
• Granter: University of Zagreb; Faculty of Textile Technology; (Department of Fashion Design); Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Textile Technology; Textile and Clothing Design

Abstract

Konceptualizacija likova i njihov dizajn za vizualne medije predstavlja područje dizajna koje se razvilo uz napredak i širenje utjecaja digitalnih medija s kojim su se mediji ujedno pretvorili iz pretežno jezičnih, odnosno pismenih, u vizualne, odnosno slikovne. Zadatak je dizajnera likova, kao i kostimografa, vizualno interpretirati zadani lik na način da promatraču prenese njegovu priču i osobnost. Ovaj rad započinje smještajem dizajna likova unutar sveukupne dizajnerske djelatnosti, a zatim se pruža pregled glavnih karakteristika specifičnih za dizajn likova (teoretskih i praktičnih). Provedeno istraživanje primijenjeno je na vlastiti proces dizajna lika za odabrani vizualni medij (videoigra Overwatch) koji je razrađen kroz ilustracije i popratni tekst.

Abstract (english)

Character conceptualisation and design for visual media is a type of design that resulted from the development and expansion of digital media's influence. Over the past few decades, the media have transformed from primarily textual (lingual) into pictorial (visual). Character designer is, much as a costume designer, charged with the visual interpretation of a given character. The character should be represented in a way that visually tells its story and reveals its personality. In this thesis character design is first placed within the general practice of design, which is followed by an overview of core principles and practices specific to character design. These principles and practices are then applied to design a new character for a visual media of choice (videogame Overwatch). The design is presented through illustrations and elaborated through text.

• Keywords: digitalizacija; dizajn; concept art; dizajn likova; vizualni mediji; kreativnost; brief; radni proces
• Keywords (english): digitalization; design; concept art; character design; visual media; creativity; brief; workflow
• Language: croatian
• URN:NBN: urn:nbn:hr:201:703498
• Study programme: Title: Textile and Fashion Design; specializations in: Fashion Design, Textile Design, Costume Design, Fashion Theory and Culture; Course: Costume Design; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna (magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-29 10:25:03