Narcizam u suvremenoj modi: Nova konstrukcija identiteta

master's thesis

• Author: Koviljka Ljuština
• Mentor: Žarko Paić (mentor)
• Committee member: Jasminka Končić (predsjednik povjerenstva)
• Committee member: Žarko Paić (član povjerenstva)
• Committee member: Martinia Ira Glogar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Textile Technology; (Department of Fashion Design); Zagreb
• Defense date and country: 2019-05-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Textile Technology; Textile and Clothing Design

Abstract

Temeljna nakana ovog rada je analizirati načine na koje se pojedinac izražava kroz modne sustave, s naglaskom na fenomen narcizma. U središtu je čovjekov identitet koji se gradi na temelju kulturnih, simboličkih i materijalnih iskustava. U analizi i pokušaju razumijevanja smjera stvaranja i razvoja identiteta u suvremeno doba, kojim dominira utjecaj internetskih mreža i digitalne komunikacije, kao istaknuto sredstvo u gradnji identiteta nalazimo upravo fenomen narcizma. U ovom radu će se propitivati načine kojima je narcizam, kao individualni i masovni fenomen, oblikovao moderno i postmoderno društvo, te kako se očitovao u različitim teorijama mode, povijesnim i vremenskim kontekstima. Također, razmotrit će se način na koji se narcizam iskazivao, ili se još uvijek iskazuje, u zapadnoj ili europskoj kulturi. Rad će se baviti i temom tijela kao interaktivnog medija koji mijenja sliku svijesti i donosi novu sliku fragmentacije i iluzije. Kako bi se upoznao narcizam kao fenomen ili kao oblik produžetka novomedijskog alata manipulacije, pružit će se uvid u pojmove kulta ličnosti, popularne kulture i društva spektakla . Istražit će se uloga inovativnog pojedinca u stvaranju novih teorija i promjena. Postavit će se pitanje izbora mode u današnjoj pojavnosti ubrzanih sistema hiperrealnosti. Pojavom nove paradigme o slici i modi postavit će se pitanja o obratu tradicionalnog pristupa prema novonastaloj tezi o znanosti i transhumanosti. Naposljetku, pokušat će se izgraditi teorija novog narcisa u smislu ekstaze komunikacije i mogućnosti nove teorije mode.

Abstract (english)

The main goal of this paper is to explore the ways people express themselves through systems of fashion discourses, mainly focusing on narcissistic phenomena. Since identity is built by cultural, symbolic and material experiences, the purpose of this paper is to explore the ways our identity works in modern age of communication. In this paper, narcissism is considered as an expressive tool to shape and develop our identity, so the main focus of the paper will be to question its reestablishment in modern and postmodern society, as well as its role in development of various fashion theories. Furthermore, this paper is offering historical and time context of narcissism, bringing the comparison between western and european way of thinking. The idea of proaesthetic body as an interactive media that transforms image of consciousness, bringing the new form of illusion and fragmentation, is important for understanding of the proposed phenomena. In order to approximate narcissism as extension of new-media tool, subjects of personality cult, popular culture and „society of spectacle“ will be presented, while referring to the role of individual person as a result of new theory and change. Discussing narcissism in the postmodern era questions the possibility in fashion - is fashion even possible in era of hyperreal? Paradigm of Visual and Fashion studies increases the possibility of changing the tradition theory to new theory form of transhumanistic era, and this paper will try to conclude a new theory of narcissism bringing the point to ecstasy of communication and possibility of fashion as discipline that is sustainable.

• Keywords: identitet; moda; narcizam; pojedinac; popularna kultura; društvo spektakla; novi mediji; tijelo; simulacija; komunikacija.
• Keywords (english): identity; fashion; narcissism; individual; pop culture; society of spectacle; new media; body; simulation; communication
• Language: croatian
• URN:NBN: urn:nbn:hr:201:853104
• Study programme: Title: Textile and Fashion Design; specializations in: Fashion Design, Textile Design, Costume Design, Fashion Theory and Culture; Course: Fashion Theory and Culture; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna (magistar/magistra inženjer/inženjerka tekstilnog i modnog dizajna)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2019-07-20
• Created on: 2019-06-14 07:46:11